“Time to live again” Thessaloniki Tourism Organisation launches new Visual Storytelling Campaign

Under the motto “Time to live again”, Thessaloniki Tourism Organisation builds the branding campaign of Thessaloniki on social media, focusing on the need of the prospective traveler to get back everything he was deprived of.

The intense feeling of lockdown and the fear of inclusion, become powerful tools of dramatization, in their satirical version, sending the message that it is time to live again and enjoy all that we missed the most.

Thessaloniki is a safe destination where the visitor can forget the dark period of isolation and confinement.

Where they can enjoy unique travel experiences, combining freedom, sun, sea, gastronomy, culture, fun and especially the friendly "hug" of the locals.

Thessaloniki Tourism Organization, with its new video production, strengthens its effective content marketing strategy, aiming to reach potential visitors through the added value that content gives to the user of digital media.

The message that “Thessaloniki is not just another city they can visit” has become even stronger. Thessaloniki is freedom, joy, carefree, calm.

Thessaloniki...your soul place!